Veras Communications
  






     

Marketing

President and CEO of the Pro Football Hall of Fame EnterprisePresident and CEO, Pro Football Hall of Fame Enterprise
VCI has been hired as the President and CEO of the Pro Football Hall of Fame Enterprise. This entity is the for profit arm of the PHOF, and is owned by the players, the NFL and the PHOF. VCI represents the players in national television, marketing, sponsorship and merchandise. Contact VCI at George.Veras@profootballhof.com


VCI/DNA Network engage Varsity Market Cheerleaders in South Africa for IPL 20/20Cheerleaders - VCI Brings Back New Group in October 2009
VCI completed its second successful delivery of cheerleaders for the IPL Twenty20 Cricket League in April to India for a publicity tour and then onto South Africa in May for the entire season. The IPL Twenty/20, now only two years old, is the most successful launch of a professional league in history,valued at $2 billion. VCI is contracted by DNA Networks to deliver its third group of cheerleaders in October and then the Dallas Cowboys in April 2010.


My Big Fat Greek WeddingMy Big Fat Greek Wedding
In early April, 2002, VCI was sent the movie trailer and asked to market this movie to the American mainstream community through the Greek-American audience. Within the next month, VCI and Trinity Family Services staged over fourteen movie premieres in North American cities, and saturated all Greek-American organizations with fliers, poster, and trailers, creating the groundswell that was the basis for the highest grossing independent movie of all-time.


Yanni - Book, Television, PR
VCI conducted many campaigns from 1993-2004 for Yanni Inc, many outlined in the New York Times Best Selling Book, Yanni in Words (2003, Miramax), a deal with VCI made with agent Bob Barnett. VCI also secured a CBS Sunday Morning feature with Rita Braver, music publishing deals with CBS Sports and NBC Sports for exclusive use of Yanni music for PGA and USGA televised golf events, performance of the national anthem at Game 5 of the 2003 World Series on Fox, Yankees at Marlins, and created book signing campaign in conjunction with 2003 tour for Yanni in Words. VCI also produced and directed a Houston Salute, securing Yanni's performance for the Opening Ceremonies of the 2004 Super Bowl.


Running with PheidippidesRunning with Pheidippides: The Story of Stylianos Kyriakides
VCI has signed a continued option on the book through 2006, it was announced in June 2004. VCI has also engaged 35 year veteran Lou Pitt, formerly of ICM, to work with writers in developing a script and obtaining studio deal for the movie, targeting filming in 2006, with a release in 2006. For more details, please go to www.rwpmovie.org.



   
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